Digital Performance Specialist

Our client is a full-service digital agency helping clients grow through data-led digital marketing. Their team combines paid media expertise, analytics and creative to deliver measurable business results and make every media euro work harder.

With a focus on performance, transparency and innovation, the company is embracing AI and marketing automation to work smarter. They are now looking for a Digital Performance Specialist to join their team.

The Role

As a Digital Performance Specialist, you will manage the digital performance of the company's clients, combining paid media strategy, campaign optimization, data analysis, client management and AI-powered marketing. Your focus: delivering measurable business results and maximizing media budget efficiency.

You will work closely with the Design and Content teams, and be the main point of contact for your clients, turning data into clear recommendations. Success in this role means achieving client KPIs, managing budgets effectively, delivering accurate measurement and insightful reporting, and using AI and automation to improve productivity and quality.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with client objectives and KPIs
• Manage and optimise paid media campaigns across Google Ads, Meta, TikTok and LinkedIn
• Monitor budgets and analyse performance, optimising campaigns based on CPA, CAC, ROAS and conversions
• Conduct A/B tests and collaborate with Design and Content teams to improve campaign performance
• Oversee conversion tracking and measurement using GA4, Google Tag Manager and advertising platforms
• Prepare performance reports, dashboards and actionable recommendations for clients
• Leverage AI tools and marketing automation to improve research, analysis, reporting and campaign efficiency
• Manage client communication and collaborate with internal teams to ensure successful campaign delivery

What You'll Bring

• 2+ years of experience in Digital or Performance Marketing, ideally in a digital agency or performance-driven brand
• Hands-on experience with Google Ads, Meta Ads, GA4, Google Tag Manager and Looker Studio
• Strong analytical skills and the ability to connect marketing performance with business results
• Experience managing advertising budgets and optimising campaigns
• Practical knowledge of Generative AI tools and their application in marketing
• Strong communication, organisational and client management skills
• Very good command of Greek and English

Nice to Have

• Google Ads or Meta certifications
• Experience in e-commerce, CRM, email marketing or marketing automation
• Knowledge of CRO, landing page optimisation or advanced measurement
• Experience mentoring others or improving team processes

What's in It for You

€1500 – €2000 Gross / Month (x14), depending on experience, along with a flexible hybrid work model (3 days/week in the office, Thessaloniki based).

This is a role with real ownership of client results and budgets, where your recommendations directly shape strategy. You will work with leading platforms and AI-powered tools, alongside a collaborative team that values data, creativity and continuous learning, with room to grow to senior role.