Senior B2B Software GTM / Growth Lead

Our client, an established SAP solutions provider now expanding its footprint with SaaS offerings, is seeking a Senior B2B Software GTM / Growth Lead to help shape and scale its go-to-market strategy.

This is a primarily remote role, open to candidates based in Athens, as occasional in-person meetings at the office or with clients will be required.

The Role

This is a senior, hands-on commercial growth position for a partner who will design and execute the go-to-market strategy for new B2B software and digital compliance services in the Greek market. This is not a classic marketing or social media role. We are looking for a senior operator who understands B2B software, SaaS/recurring revenue models, partner channels, demand generation, sales enablement, and CRM/pipeline discipline, and who can act as both GTM architect and hands-on executor. The role involves close collaboration with leadership, the technical team, sales, and external execution partners.

Key Responsibilities

• Design and lead the go-to-market strategy for new B2B software and digital compliance offerings
• Define market segmentation, ICPs, and buyer personas
• Develop positioning framework and messaging by segment
• Provide input on initial pricing
• Build a partner and channel strategy
• Develop a 90-day GTM roadmap
• Design a sales enablement plan
• Structure CRM/funnel processes
• Build a campaign roadmap
• Create a KPI dashboard draft
• Propose execution resources needed to support the plan

What You'll Bring

• Proven experience in B2B SaaS or B2B software go-to-market
• Track record of commercial growth in a recurring revenue environment
• Strong background in product positioning and messaging
• Experience in demand generation for B2B markets
• Experience building partner/channel strategy
• Experience in sales enablement
• CRM/pipeline discipline
• Experience with or strong understanding of ERP, business software, fintech, accounting/tax software, compliance software, or a related ecosystem
• Background in one or more of: B2B SaaS, ERP/business software, fintech/payments, accounting or tax software, compliance software, CRM/RevOps, product marketing/GTM, or partner/reseller ecosystems

What's in it for You

€3,500 to €4,500 gross/month. This role offers the opportunity to shape the go-to-market strategy for new B2B software and compliance offerings from the ground up, working closely with leadership and cross-functional teams in a position with high ownership and visibility.